Get To Know Reign
Mission and Vision
We serve small and medium-sized businesses that are themselves motivated to realize something big in the world. We find that businesses that know who they want to be are most situated for growth, as well as financing. Traditional banks lend based on the numbers and proof of what you’ve already done. Our lenders are interested in what you want to do, where you want to go, and your plan to get there. At our brokerage, we want to see businesses reach sustainable growth to empower their owners and team to create wealth that can be passed down through the generations.
Here are the six principles that motivate us:
imitless – With over 7 billion people on the planet, business opportunity truly knows no bounds. We’re here to help you fund your journey on a hassle-free basis.
mpowerment – With the right financial partner, it allows a business owner to focus on what matters the most, your customers!
rowth –We are committed to helping your business grow with the confidence of knowing you have a proven lender.
mbition – We are goal driven, just like you! We are here to serve you and your financial needs, while priding ourselves on a hassle-free process towards funding your journey.
ommunity – We believe that businesses feed one another and that when we work within a community of business professionals, we all thrive.
ou! – Your goals are important to us. Let’s start a conversation to identify where you are and where you are headed, so we can understand how we can best serve you.
OUR story
Through these businesses, we confirmed an insight we had – when more than one person is invested in a business and it’s success, it’s better for business. When a lessor and a lessee find a balance between cost and profit for equipment leasing, the lessee is better able to meet demand and fulfill products and services for clients. When a seller, buyer, and tenants agree on the value of a property’s amenities, everyone gets what they need from a multifamily complex. This “stronger together” mindset plus the “win-win” mindset led us to expand our financing network to include lenders in equipment acquisition financing; commercial real estate acquisition, construction and redevelopment; business lines of credit, working capital financing and factoring, and asset based loans, to name a few.
As part of our process, we’ve committed to training and development for all of our brokers so that our team stays current on industry trends and practices. Our education focus helps us fulfill our principles of empowerment, growth and community. When we can provide information and insight, borrowers and business leaders are better able to make financing decisions and to adapt and evolve in today’s fast paced business environment.
We look forward to learning about your business and to helping you find the right financing for the next step on your business journey.
Speaker | Innovator | Entrepreneur
Get to Know
Sofia Castro
As an entrepreneur, I started from the ground up. My husband and I tried several ventures that didn’t work out all while holding jobs to keep the family afloat. When we purchased a how-to program on running an equipment leasing brokerage, we found a mix of skills and service that could work. We grew the business, taking on partners, and developed a niche in lending to the medical industry. We then launched a commercial mortgage company.
With strong financial skills, we began to invest in multifamily condos, then invited investors into the business, allowing the property side to grow to $450 million.
Because of our experience working with businesses, and seeing the challenges businesses have faced not only accessing funds, but also getting the information they need to make sound financing decisions, we decided to launch a new wing of the business focused on business and commercial lending.
I know what it’s like to struggle, and to turn struggle into success. That’s why I put a focus on developing business owners and working with entrepreneurial women to build intergenerational wealth. Our team is focused on the same things I learned on my journey, realizing your vision through proactive actions focused on sourcing the capital you need to grow and thrive.
I and my team look forward to working with you.
OUR TEAM
Sofia Castro
Principal/Owner
SC@ReignFinanceGroup.com
Rossi Lausso
Account Executive
RL@ReignFinanceGroup.com
Yvonne Cruz
Account Executive
YC@ReignFinanceGroup.com
Raquel Quintana
Account Executive
RQ@ReignFinanceGroup.com
Michael Harely
Account Executive
MH@ReignFinanceGroup.com
Rachel Blasco
Account Executive
RB@ReignFinanceGroup.com